Challenge:

The Ministry of Energy & Business needed to transform PriceCheck—a long-standing price-monitoring tool—into a modern, consumer-centred platform that supports small businesses, empowers shoppers, and offers real market visibility. The platform required a complete rebrand, a renewed public narrative, and a national awareness campaign capable of shifting public perception from “price listing site” to “Barbados’ trusted marketplace for deals, products, and promotions.

 

Approach:

• Developed the new Ask Dealia name, brand identity, and messaging.

• Created the national campaign concept and narrative direction.

• Produced all creative assets — video, radio, social content, and graphics.

• Managed campaign rollout across digital, broadcast, and PR channels.

• Supported the Ministry with launch communications and stakeholder alignment.

 

Impact:

• Delivered a refreshed national brand, increased public awareness of the platform’s expanded value, and positioned Ask Dealia as a trusted digital resource for everyday consumers and SMEs.

• The work was later recognized with a Silver American Advertising Federation Award (ADDY) for Integrated Brand Identity Campaign, marking a major milestone for Thomas.A's Creative division.

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Challenge:

JMMB wanted to establish its Barbados Head, Michael Jordan, as a trusted voice in the financial space and deepen brand trust with key stakeholders.

 

Approach:

• Developed a 12-month local media plan focused on credibility and relevance.

• Created a thought-leadership positioning strategy (media partnerships, collaborations, opinion pieces).

• Guided JMMB leadership on public messaging and stakeholder engagement.

 

Impact:

• Consistent coverage in business media and financial press.

• Increased recognition of JMMB’s leadership in Barbados’ finance conversations.

• New lead generation and investor pickup.

• Invitations to participate in stakeholder panels and thought-leadership events.

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Challenge:

Roberts Manufacturing sought to formalize its CSR strategy to better align community investments with its brand values and increase the visibility of its social impact. The goal was to create a framework that would guide future initiatives and resonate with employees, stakeholders, and the wider public.

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Approach:

Thomas.A PR developed a comprehensive CSR communications plan anchored by a multi-year community engagement framework. The strategy included:

• CSR Narrative Development: Positioned Roberts as a committed, long-term community partner with a focus on youth, wellness, and education.

• Integrated Communications Plan: Crafted internal and external messaging to align employees, stakeholders, and customers behind the new CSR direction.

• Flagship CSR Activation: Launched the first major initiative — the refurbishment of the St. Michael School tennis courts — featuring Roberts’ CSR ambassador Kaipo Marshall to generate community engagement and media coverage.

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Impact:

• The campaign delivered Roberts’ first cohesive CSR plan and successfully positioned the company as a proactive contributor to youth and community development.

• The flagship activation earned strong media coverage and stakeholder goodwill, laying the foundation for sustained CSR storytelling and future brand-building initiatives.

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Challenge:

Following a hiatus since 2019, the organizers of UNDP's Small Island Future Festival approached us to help relaunch their flagship national innovation and sustainability festival, engaging the public in conversations around climate resilience, entrepreneurship, and future thinking.

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Approach:

• Designed and executed a multi-channel PR campaign including national media partnerships, radio ads, influencer engagement, and social media activations such as the #SIFFChallenge.

 

Impact:

• Reached thousands through earned media and social channels

• Delivered full media coverage across CBC, Barbados Today, VOB, SLAM, and Starcom, and positioned SIFF as a premier event for innovation in the Caribbean.

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Challenge:

Increase visibility of St. Vincent & the Grenadines across Caribbean and regional markets, driving interest in the destination’s culture, events, and experiences.

 

Approach:

• Crafted and pitched compelling tourism narratives

• Coordinated regional media relations, and

• Positioned SVG as a desirable destination across print, radio, and digital outlets.

 

Impact:

• Delivered consistent coverage across key Caribbean media markets, strengthened SVG’s destination brand, and supported its tourism growth strategy.

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Click to view Sample Coverage.